A THEORETICAL INTEGRATION OF ENTREPRENEURIAL ORIENTATION AND COMPETITIVE REPERTOIRE

Entrepreneurial orientation (EO) is a well-established construct in entrepreneurship, as is competitive repertoire in competitive dynamics. However, limited scholarly attention has been given to the relationship between these two influential organizational constructs. This article makes a significant advancement in that direction by offering a theoretical integration of EO and competitive repertoire through the lens of capability theory. In this study, we argue that EO drives competitive repertoire by positioning EO as a high- ... continue reading->

Keywords: Entrepreneurial Orientation; Competitive Repertoire; Firm Performance; TMT Heterogeneity; Competitive Pressure; Environmental Munificence