BEHAVIORAL SHIFTS IN FINANCE- HOW COVID-19 RESHAPED SAVING & SPENDING TRENDS

This study was conducted to reveal the change in individuals' spending and savings and how they behaved during the COVID-19 Pandemic period. Psychological and sociological behaviors such as fear and anxiety in individuals prevent them from making correct and rational decisions. In the literature, there are two different approaches to spending, saving and investment decisions: One is Efficient Market Approach put on by Fama, according to which information is clear and reflected in the market and individuals act rationally in line with this piece of information. The other is the expectation approach put on by Kahneman and Tversty. It is the approach that they are affected by sociological and anthropological events and as a re ... continue reading->

Keywords: COVİD-19 Pandemic; Behavioral Finance; Financial Literacy; Spending; Savings; Investment